Hubspot marketing campaign management
Katherine Dixon : Nov 07, 2022
When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...
3 min read
If you're reading this article, you probably already know what integration is and how it can help simplify processes, optimize efforts, and achieve better use of tools among your team.
With this in mind, you know that integration can improve many aspects of your company or business.
However, to get the most out of HubSpot, it's important to integrate other tools and platforms that companies are already using. In this article, we'll explore some of the fundamental integrations that can improve the effectiveness of your marketing in HubSpot.
Table of Contents:
Why should your company use integrations?
How do you obtain integrations in HubSpot?
Basic HubSpot integrations for marketers
Why should your company use integrations?
Integrations allow you to connect software with third-party applications. You can share information collected over time, such as databases, emails, phone numbers, accounting data, services, and content by clicking. This way, data can be transferred from one system to another, providing more functions and options while using the software.
Integrations allow you to maintain the system you're currently using, whether a CRM, ERP, software, or other tools, simply by adding connections to third-party applications to improve functionality. By concentrating all business information in one integration of various software, employees' tasks are reduced, enabling them to focus on more strategic tasks.
Who needs integrations?
We should allow integrations to something other than a specific business type since the smallest to the most prominent companies need integrations. Many of them may already have several connected to their CRM. Some integrations in the market are suitable for each type of business (startups, SMEs, and large companies) and aim to satisfy a specific need (advertising, analysis, or content).
If you have platforms like HubSpot, Marketo, or Salesforce, you will be using connections with these, and your customers will experience the improvement that integration can bring to your business.
One of the main benefits of CRM is precisely the optimization of customer relationships. It is possible to identify their primary needs and pains and thus offer personalized solutions that genuinely make sense.
>> Six key integrations in your eCommerce <<
How do you obtain integrations in HubSpot?
Integrations are almost always located in a marketplace where customers can review and explore all their options, and HubSpot is no exception.
The HubSpot App Marketplace allows visitors and partners to search and learn more about the various integrations and their functions and then connect HubSpot to the integration of their choice.
Basic HubSpot integrations for marketers
Below, I show you some basic integrations that you can find in HubSpot and that are very useful for your business:
Microsoft 365
Microsoft 365 is one of the most widely used email management tools worldwide. HubSpot offers an option for integration with Microsoft 365 with up to 45 possible integrations within the platform.
From sharing calendars and accessing CRM functionalities in Outlook email clients, it also integrates with Microsoft Teams, Outlook, and Microsoft Dynamics 365, among others. This integration allows you to have business data within a single platform and take advantage of obtaining availability and real-time data.
Google Search Console
A valuable tool for keyword research within HubSpot, Google Search Console allows you to extract data from Google searches in your SEO tool.
The article you might be interested in >> How to Audit Your Business's SEO? <<
This HubSpot integration allows you to monitor website traffic, increase organic traffic through SEO, and understand which keywords work best on your site. All this information in HubSpot's SEO tool through the HubSpot integration adds additional information to help optimize your content for search engines and create an SEO strategy.
Remember that Google also has multiple areas and applications that many businesses use today. It also has integrations with HubSpot, such as Gmail, Google Meet, Google Calendar, Google Ads, Google Drive, and Google Sheets.
SurveyMonkey
This online platform allows different companies to quickly create surveys and gather real-time information from their databases to capture the opinions of the people who matter most and drive your business forward.
You can use this HubSpot integration by measuring potential customer interest, collecting NPS scores, or conducting market research. This data could help you drive your CRM strategies by using survey respondents as contacts, segmenting contacts based on survey responses, syncing survey responses in HubSpot, creating custom contact properties, and sending automated email campaigns based on survey data.
WhatsApp
Although HubSpot already had some integrations with this platform, at the end of last year, it created a native integration that allows your company to easily connect your WhatsApp Business account to HubSpot to communicate seamlessly with your customers, track conversations, and build stronger relationships.
This is one of the most requested integrations in recent months, as it is beneficial for departments such as customer service, allowing for improved interaction and contact tracking by managing all WhatsApp messages from a shared inbox, starting with automated notifications to keep them engaged and informed, observe all WhatsApp conversations in HubSpot CRM, and get a complete view of how customers interact with your brand.
With over 500 integrations that could help improve processes within your company, it can take time to discover which integrations are the right fit. But you don't have to make those decisions alone. Please contact us, and we will let you know about improving management, automation, and processes with HubSpot's various integrations.
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