7 min read
Esteban Cordero | Nov 20, 2023
A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its customers. By centralizing customer information, automating marketing, sales, and service processes,...
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We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...
7 min read
The essence of the Disney experience: Walt Disney, a name synonymous with magic, imagination, and unparalleled customer experience. It all began in a...
3 min read
eCommerce platforms have become a key component in the commercial architecture of every company, not only for trading (B2C) but also for...
3 min read
6 steps to increase online sales Companies have begun to move their business processes from traditional to digital channels. As a particular and key...
4 min read
The success of any eCommerce depends on a well-developed strategy that combines business processes, good design, usability, order structure and a...
5 min read
One of the most immediate and high impact eCommerce strategies to increase online sales is to optimize the payment process. This can be achieved by...
2 min read
Customer experience in companies is undergoing big changes. The use of mobile devices, e-commerce, social networks and the explosion of data, is...
3 min read
Electronic commerce, also known as E-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and the...
