What is HubSpot Service Hub and, what are its tools?
Discover HubSpot's service module, tools, how they automate the service team and improve the customer experience.
Blogging is used to nurture your audience with valuable content, but also to attract people to your website. It is also a fundamental part of Inbound Marketing. We explain this and more in this blog.
Once a blog is implemented and contains different publications, How do we generate reports see conversion rates, clicks and even track those customers?
These options are provided by a CRM like HubSpot.
In this blog we will talk about the following points:
This is a publication of text, images, may contain videos, downloadables, among others. It has a basic structure of introduction, development and conclusion and its purpose is to inform those who read it.
The idea of having a blog is to create content so that your company's audience will want to read it and also share it. Through this publication, you can inform and educate people, in other words, nurture users so that they can become Leads. This in combination with the right marketing strategy.
In the Ultimate Guide: 10 steps to create a blog that delight you can learn more about the construction of a blog and its characteristics.
What does Hubspot's blogging tool allow?
First, let's talk about what Hubspot is.Como indiqué en diferentes puntos anteriores, tener el blog en HubSpot es una ventaja porque puedes indexar el contenido con otras publicaciones, estén dentro o fuera de tu sitio web, esto hace que aumente el tráfico hacia tu página. Una vez que tengas varias publicaciones puedes ver las estadísticas de tu audiencia por lo que la puedes llegar a conocer y de esta manera puedes mejorar tus estrategias para atraer a las personas correctas.
HubSpot allows you to create blogs on a platform in an easy way, with the use of templates so that the entire page carries the same design line, can be shared by this tool to different media such as the website and social networks, creating omnichannel. You can obtain information from users, and make these data lists to convert them into Leads, continue to nurture them and make them customers.
In addition, the CRM allows you to visualize SEO strategies, as it shows what is currently working to attract traffic to the web and also shows the improvements that need to be made so that each time that traffic is greater.
Hubspot is a very powerful tool, it has benefits in all aspects of our company, from lead capture, automation, customer service, to the marketing and sales area. So having your blog in this CRM is a plus and as mentioned above, you would have omnichannel and ease of use for your employees.
I invite you to learn more about this tool, including scheduling a meeting with us to advise you.
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Hubspot
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