What is Tech Stack? +10 examples from top brands
In the exciting world of technology, the term "Tech Stack" has become a fundamental element in software development. But, what does it really mean?...
Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize and remember a brand in a simple way and by various aspects related to it.
These brands that manage to position themselves in the minds of consumers are because they manage to enter their lifestyle and buying habits which generates that people do not have doubts in buying a product of this brand. Brand awareness is important for successful businesses and here are some reasons why:
Now, how do we achieve that positioning in our brand and make it memorable for consumers and thus achieve our marketing goals. Here are four tips to make your brand memorable:
Storytelling is an incredibly good technique for marketing, either when promoting products or the brand, as it helps to generate a real connection with the public because it offers something real with which they can identify, you can humanize the brand.
Now, if you ask yourself what the story should be about, the answer is anything as long as it is honest, whether it is about the founder, how the idea of the brand was born, how it succeeded, among others.
On the other hand, it is not enough just to create that content, we must also ensure that it will be easy to share, to achieve a greater reach, remember that word-of-mouth marketing is highly effective in generating trust among consumers.
Brand Awareness should be a concept that we keep in mind and set as a goal for the brand, as it helps its image and is a great link to increase conversions. We hope that the following recommendations will help you to build Brand Awareness for your brand.
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