Adobe Summit 2022: Highlights
New Adobe Summit, find out what's trending, what's new, what's hot, and what's next for Adobe.
Big Data is a term used to describe the growing volume, speed, variety, variability, and complexity of huge blocks of information that also grow exponentially over time. In short, such data is so large and complex that none of the traditional data management tools can store or process it efficiently. For marketing and sales departments, big data is a new paradigm that must be adopted to fit customers' digital needs. Big Data also refers to the analysis of descriptive, predictive and prescriptive information of large volumes of data, which facilitate evidence-based decision-making. By combining Big Data and advanced analytics with marketing and sales management strategies, organizations can have a substantial impact in some of these areas:
The challenges related to the effective use of Big Data can be especially daunting for marketing departments, and most analytics systems are not aligned with the data, processes, and business rules of the commercial department. Consider the following recommendations in adopting a Big Data project for short-term results with objective management outcomes:
New Adobe Summit, find out what's trending, what's new, what's hot, and what's next for Adobe.
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
The exchange of supplies between companies is very common, since they provide what is necessary for the generation of products, such as raw materials...