5 min read
Aileen Pierce | Jul 05, 2021
If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder and Yves Pigneur, and rightfully so, since it is their proposal. However, over the years new tools...
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Customer Journey in services The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating...
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Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...
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In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...
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Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the...
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The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...
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Business Model Canvas: What it is and how to create a business model canvas Have you ever felt that it is difficult to communicate and set strategic...
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When searching the internet for what a business model is, you have probably come across the following sentence by Alex Osterwalder: "A business model...
5 min read
Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in...
