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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Lean Six Sigma

3 min read

Secret Tool for a Better Customer Journey Map: Lean Six Sigma

Do you want to give the customer the best experience in the purchase process, but do not know how? The first step is to understand what you are currently doing and then analyze the possible improvements and establish actions. For this, the ideal...

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Use the SIPOC to create your Customer Journey

4 min read

7 reasons why to use the SIPOC to create your Customer Journey Map

How much should we learn from other disciplines? David Epstein's book "Rank: How Generalists Succeed in a Specialized World" explains the following:...

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Brand Awareness

2 min read

Brand Awareness: making your brand memorable.

Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize...

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Customer Journey Maps

3 min read

Customer Journey and Customer Journey Maps in 900 characters

Are you interested in the word delight once you hear it? In the field of customer experience, this word is used to refer to creating a positive...

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videos in your marketing strategy

2 min read

How to start using videos in your marketing strategy

We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content,...

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Maslow's Pyramid

3 min read

Maslow's Pyramid: what it is and how to apply it in marketing

Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key...

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Customer Experience Design

3 min read

Customer Experience Design and how does it benefit your business?

As we mentioned in the previous blog of Basic guide: What is Customer Experience, and how can you apply it to your business? New ways and...

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Customer Experience

5 min read

Guide: Customer Experience and its applications to your business

It is no secret to anyone that, in this new digital era, businesses have been affected in many ways, both negatively and positively in terms of...

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Customer Experience

5 min read

What Is Customer Experience and What Is It For?

What is Customer Experience (CX)? What is it for? Customer Experience vs Customer Service Think about the last time you had a really good experience:...

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