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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

4 Ways CRM supports loyalty strategy

3 min read

4 Ways CRM supports loyalty strategy

When marketing managers consider how to build direct and lasting relationships with customers, they often think of CRM and loyalty initiatives as separate disciplines, with their own teams, tools, and technologies. However, in the most successful...

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customer's buying process

5 min read

Create content for each stage of your customer's buying process

Consumers have changed their buying habits, and in recent years internet access has played a key role in that change. Before, a TV advert could be...

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B2B Strategy

3 min read

The key questions to ask yourself when considering your B2B strategy.

Now is the perfect time to consider the B2B strategy for your business.

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5 Ways to Increase the Average Bill of Your Customers

3 min read

5 Ways to Increase the Average Bill of Your Customers

There are several ways to measure and increase the sales levels of a store, either online or physical, and one of them is to increase the average...

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The Sales Process: The Backbone of a Successful Sales Effort

4 min read

The Sales Process: The Backbone of a Successful Sales Effort

Rarely was a successful effort in the sales team impromptu. Companies that achieve tangible results offer guidance to their salespeople, and those...

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How a Buyer Persona improves the Sales Process

3 min read

How a Buyer Persona improves the Sales Process

Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to...

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The ultimate guide to creating a sales process.

2 min read

The ultimate guide to creating a sales process.

To convert any prospect from a lead to a customer, learn how to create a sales process for your team to use and drive sales effectively. In this...

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How to manage business processes in digital age with a B2B approach?

2 min read

How to manage business processes in digital age with a B2B approach?

The most competitive companies place commercial management as the objective of attracting and retaining the customer, placing this at the center of...

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How to measure the effectiveness of your Sales Process

2 min read

How to measure the effectiveness of your Sales Process

If you already have a sales process defined in your company, that is, you know when a customer goes from being a potential customer to a closed...

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