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Fernando Solano | Mar 25, 2020
“Failing to Plan is Planning to Fail” -Chinese Proverb The first stage of the DMAIC continuous improvement cycle is to define the problem (“Define”). In general, this phase often tends to be undervalued since the result is intangible and doesn’t...
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Carrying out the Digital Transformation in a Hotel is a great challenge because it implicates the adoption of new technologies in the different areas...
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A few days ago, a business owner gave me a call asking me if I knew any “cheap” crm software for his real estate business office. This company has 4...
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Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last...
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After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit...
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Through previous blogs we have talked about the Buyer Persona and how this is the first pillar to create an effective Inbound Marketing strategy. If...
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The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you...
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A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content...
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The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations,...
