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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Everything you need to know about your company's value chain

4 min read

Everything you need to know about your company's value chain

The internet allows companies to access a worldwide customer base, which means that companies face unprecedented competition. Even niche businesses meet competitors from other parts of the world. CWhile this may bring some obstacles, companies can...

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Basic guide to Business Processes

3 min read

Basic guide to Business Processes

What's the first thing that comes to mind when you hear the word processes? We all have a basic notion about what processes are since we run...

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What is eCommerce?

3 min read

What is eCommerce?

Electronic commerce, also known as E-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and the...

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ofertas-maximizar-conversion-leads

2 min read

How Maximize Your Lead Conversions

Every step in the Inbound Methodology requires a consistent alignment between the customer and the stage in the buyer’s journey he or she is in....

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Inbound-Marketing-1

2 min read

What is Inbound Marketing?

Inbound Marketing is a non-intrusive approach that centers on attracting the right customers through quality content instead of bombarding the...

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5-consejos-para-crear-contenido-de-calidad

3 min read

5 Tips for writing quality content for your Inbound Marketing strategy

Inbound Marketing is all about knowing your consumer and engaging with him or her through quality content. This means the content should be relevant...

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Map_Buyer_Journey_to_SalesFunnel

2 min read

Understanding the inbound marketing funnel

As the digital world continually evolves, so must businesses to stay competitive. Traditional marketing efforts such as print and broadcast still...

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Four reasons why you are not achieving your sales goals

2 min read

4 reasons why you are not achieving your sales goals

In many companies, more often than we'd like, the results of the sales are not as expected. This causes great frustration, concern and anguish, not...

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Benefits and Challenges of Big Data Projects

2 min read

Benefits and Challenges of Big Data Projects

Big Data is a term used to describe the growing volume, speed, variety, variability, and complexity of huge blocks of information that also grow...

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