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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

4 Benefits of eCommerce wish lists

3 min read

4 Benefits of eCommerce wish lists

Wish lists are an almost ubiquitous tool in eCommerce platforms. This is because they provide many functionalities and benefits, both for the customer and for the merchant, so below you can learn about their advantages and recommendations to make...

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Email marketing campaign with Marketo

2 min read

Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...

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What are HubSpot playbooks, and what are their methods of use?

4 min read

What is HubSpot playbooks, and what are their methods of use?

Find out what HubSpot playbooks are, how to use them and why they are indispensable guides for your company sales teams.

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 Optimization of campaigns through personalized emails

3 min read

Marketo: Optimization of campaigns through personalized emails

Regardless of your marketing strategy, creating A/B tests, which consist of testing two scenarios and seeing which one gets better results with your...

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Automation of payment management through Workflows

3 min read

Automation of payment management through Workflows

Can a CRM be used in administrative or back-office processes, which are normally ERP's?

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Advantages of Marketo

3 min read

Main Advantages of Marketo

Marketo is a software that encompasses a collection of tools that help the user to implement different strategies for their company, such as inbound,...

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What are HubSpot Chatflows and how do they improve lead management?

2 min read

How to create chats and chatbots in HubSpot

Learn how to create chatbots and live chats within HubSpot, how they empower the sales team's lead management and improve the customer experience.

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Magento in the financial industry

2 min read

Benefits of adopting Magento in the financial industry

Magento is a very robust platform that has different modules, adaptable to industries such as retail, insurance, hotel sector, even for the financial...

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Marketo Engage main features and when to use it

2 min read

Marketo Engage main features and when to use it

Remember Adobe's Engagement Platform? It's now called Marketo Engage.

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