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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Usability testing in UX design

3 min read

Usability testing in UX design

Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found innovative solutions, hence the importance of iteratively testing our designs with real users, in order...

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What is UX Research and what is its importance?

2 min read

What is UX Research and what is its importance?

UX Research is a fundamental part of the UX design process, because it helps us understand the user and the problems or needs they may have. Next, I...

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10 tips that improve the user experience of your website

5 min read

10 tips that improve the user experience of your website

At present, incorporating the UX design to your website is necessary, since this is what generates the interaction with it to be friendly and...

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Integration of social networks to electronic commerce

3 min read

Integration of social networks to eCommerce

The great boom that social networks has reached is incredible, but even more so the integration of social networks with electronic commerce. This has...

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Inbound Marketing Strategy on Social Media: Buyer's Journey

2 min read

Inbound marketing strategy on social networks: Buyer's Journey

Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching...

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Create an Inbound Marketing Strategy on Social Media: 4 Step Guide

2 min read

Create an inbound marketing strategy on social media: 4 step guide

Currently, social networks are the best tool for planning and creating sales strategies, since they have a lot of potential for your business. That...

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What is Inbound Sales and how is it related to Inbound Marketing?

3 min read

What is inbound sales and how is it related to inbound marketing?

The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more...

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5 ways to use CRM data for social media marketing

4 min read

5 ways to use CRM data for social media marketing

I would like to invite you to test how the integrations between a CRM and a marketing automation platform work, for this, I must first tell you what...

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5 tricks of UX design to improve your website

3 min read

5 tricks of UX design to improve your website

The website is the most important digital asset that a company has, because it is ours and we have control of what happens with it, other platforms...

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