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Katerine Rodriguez | Nov 24, 2020
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the jargon has not been completely homogenized because there are no mediators to correctly spread the...
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Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
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In a reality as technological as the one we are living in, the level of automation and efficiency that can be achieved in an eCommerce depends on...
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Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
6 min read
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
2 min read
There is a saying that we are all equal in the eyes of God; but not all business models are. The 10 Types of Innovation framework is an effort by...
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The e-Commerce Business to Business (B2B) model as its name says is the process of buying and selling products/services between companies. Based on...
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In these times when the entire planet is locked up in their homes and the amount of helpful content for your company has tripled, I am almost certain...
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After working more than 14 years in the hospitality industry, today I can say that one of the great challenges that hotels face is how to take...
