2 min read
Katherine Dixon | Sep 07, 2021
It is common, that in the eagerness to sell, we want to market and sell to customers who are not right for the business. Don't waste your time! In this blog, I want to introduce you to account based marketing or ABM (Account based marketing) this...
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6 min read
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that...
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I would start by saying, stop thinking about Facebook, it's a mistake to base your digital strategy on this channel and start thinking about...
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There are several types of strategies to reach an ideal prospect, but one of the most effective is Account Base Marketing, which focuses on knocking...
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If you have any knowledge of Business Model Canvas you will know that it is a powerful tool that helps you to structure the backbone of your...
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You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...
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If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...
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Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete...
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Digital transformation is something that has been talked about in recent years, it is the adoption of new technologies in the different areas of a...
