6 min read
How to be successful in Customer Experience design
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...
Customer Experience (7)
5 min read
The power of Customer Experience Design
Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the...
2 min read
Importance of customer experience design (CX)
In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to...
4 min read
One Buyer Persona to rule them all (CX)
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
5 min read
Art and science in Design Thinking
Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain...
2 min read
CX Design in less than 700 words
Customer Experience (CX) refers to customer experiences with a particular brand. That is, it focuses on the touchpoints that exist before, during and...
2 min read
Welcome aboard: Customer Journey (CX)
CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their...
2 min read
Email marketing campaign with Marketo
Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...
3 min read
How does the Value Proposition Canvas impact the customer experience?
Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...
