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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience (5)

lead scoring

2 min read

Lead Scoring application guide

One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...

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Workflows

4 min read

3 workflows you can implement in your business

Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...

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Design Thinking

4 min read

Design Thinking & Customer Experience Design

Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...

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Business Model Canvas

4 min read

Business Model Canvas: a new way to understand your customers

Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...

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omnichannel strategy

3 min read

Omnichannel in your marketing strategy

Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...

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Omnichannel strategy

2 min read

How to create better experiences with your Omnichannel strategy?

With the increase in technological devices and applications, it is becoming increasingly difficult for a company to manage a single element where it...

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Omnichannel Strategy

4 min read

Retail, Christmas Season and Omnichannel Strategy

The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...

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Customer Journey

3 min read

5 relevant aspects that make up a Customer Journey

Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...

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Customer Experience

5 min read

How to improve the customer experience with the value proposition?

By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...

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