In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to stand out and...
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain only in the...
Customer Experience (CX) refers to customer experiences with a particular brand. That is, it focuses on the touchpoints that exist before, during and after the...
CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their Customer Journeys.
Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education, or because of...
Let's first talk about the value proposition, what is that?
Simply put, the value proposition of your business is that "something" for which a potential customer...
