4 min read
Introduction to Value Proposition Canvas
What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...
Customer Experience (8)
5 min read
The tool to help you design better products and services
If you have any knowledge of Business Model Canvas you will know that it is a powerful tool that helps you to structure the backbone of your...
2 min read
Value Proposition Canvas in less than 800 characters
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...
3 min read
When to use Value Proposition Canvas
If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...
3 min read
Why generate a digital value proposition?
Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete...
3 min read
Ways to Use Customer Service to Build Loyalty
When retailers focus on customer service, they often consider how they can improve all points of contact and service to drive more sales, because...
5 min read
5 good practices in your Loyalty strategy
Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...
2 min read
What is a loyalty program?
In most stores and businesses, it is much more expensive (up to 5 times more expensive) to get new customers than to sell to customers who already...
2 min read
Types of Loyalty Programs
There is no single solution for all types of businesses, ever. For this reason, today that we will talk about loyalty programs, we are going to talk...
