In the new commercial dynamics, sales processes have had to adapt to the demands of digital users. The change has dramatically influenced consumer habits and the...
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
The idea of buying a new car can be very seductive. Visiting dealerships on the weekend, sitting in the model that attracted us, strolling through the various...
Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to leverage the...
Focusing attention on customers' activities and how they perform them makes it easier to find the key to redesigning processes that promise better service. When we...
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of customer experience...
Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the process? For...
