4 min read
How and why you should leverage Account-Based Marketing on LinkedIn
I would start by saying, stop thinking about Facebook, it's a mistake to base your digital strategy on this channel and start thinking about...
Methodology (4)
3 min read
What is Account-Based Marketing?
There are several types of strategies to reach an ideal prospect, but one of the most effective is Account Base Marketing, which focuses on knocking...
2 min read
What are leads and why are they key to inbound marketing?
If a person comes to our website and we have no data, how can we know if this person is going to become a qualified or unqualified customer. This is...
3 min read
What is inbound marketing and how to apply it successfully in 2021?
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
4 min read
7 reasons why to use the SIPOC to create your Customer Journey Map
How much should we learn from other disciplines? David Epstein's book "Rank: How Generalists Succeed in a Specialized World" explains the following:...
3 min read
How a Buyer Persona improves the Sales Process
Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to...
2 min read
Difference between Customer Journey and User Journey.
Difference between Customer Journey and User Journey. In the digital age, more and more terms appear and become common to use, however, they are...
2 min read
Content ideas for each stage of the Buyer Journey
Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay...
2 min read
Build your B2B buyer persona properly
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
