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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
May 25, 2021 5:03:30 PM
7 reasons why to use SIPOC for your Customer Journey Map

How much should we learn from other disciplines? David Epstein's book "Rank: How Generalists Succeed in a Specialized World" explains the following: "The way to...

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May 25, 2021 4:29:01 PM
Brand Awareness: making your brand memorable.

Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize and remember a...

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May 19, 2021 3:22:38 PM
Customer Journey and Customer Journey Maps in 900 characters

Are you interested in the word delight once you hear it? In the field of customer experience, this word is used to refer to creating a positive emotional reaction...

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May 18, 2021 5:49:41 PM
How to start using videos in your marketing strategy

We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content, infographics,...

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May 18, 2021 5:21:32 PM
Maslow's Pyramid: what it is and how to apply it in marketing

Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key needs and...

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May 18, 2021 2:32:42 PM
Guide: Customer Experience and its applications to your business

It is no secret to anyone that, in this new digital era, businesses have been affected in many ways, both negatively and positively in terms of changes in their...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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