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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Creating personalized user experiences with AI

3 min read

Creating personalized user experiences with AI

Have you considered whether you are harnessing the full potential of artificial intelligence (AI) to offer personalized experiences to your users?

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Step-by-step guide how to create and use Private Apps in HubSpot

5 min read

Step-by-step guide how to create and use Private Apps in HubSpot

Did you know that you can use the HubSpot API to access very specific data in your account in a secure way? You can do this with HubSpot's Private...

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 The before and after of artificial intelligence in business

3 min read

The before and after of artificial intelligence in business

Artificial intelligence (AI) has been one of the most impactful technologies in the business world in recent times. It has allowed companies to...

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Guide to create CMS Blocks in Adobe Commerce

2 min read

Guide to create CMS Blocks in Adobe Commerce (Magento Commerce)

Do you know that you can add reusable and custom content to different areas and pages of your Magento online store easily and efficiently? The “CMS...

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Key integrations for your marketing in HubSpot

3 min read

Key integrations for your marketing in HubSpot

If you're reading this article, you probably already know what integration is and how it can help simplify processes, optimize efforts, and achieve...

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Importance of User Experience in website development

4 min read

Importance of User Experience in website development

What can happen if a user enters a website that looks like it was developed in 2000? Chances are that they will quickly leave it and look for another...

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The importance of customer experience in competitive differentiation

4 min read

The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...

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Key differences between a B2B Buyer Persona and B2C Buyer Persona

4 min read

Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...

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