6 min read
Jorge Sánchez | Mar 14, 2024
This article arises after asking the following questions: Who doesn't like to improve? Who doesn't seek optimization in their daily tasks? Is there anyone who doesn't like to reduce costs or save money?
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4 min read
Have you ever heard the phrase "Data is the new gold"? You've probably heard it, and it's clear that today, records that seem to be simple...
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Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
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Have you ever wondered what the secret of the most successful companies in recent years is? We invite you to discover this secret and put it into...
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Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the...
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Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
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If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
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In daily life, we are constantly bombarded with information. Hundreds of WhatsApp messages, an inbox full of unread emails, and a constant and...
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In the dynamic business landscape of 2024, navigating towards the future poses an imperative challenge for organizations seeking sustainable success....
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Did you know that Tableau is popular in many large companies? Knowing how to use such tools is truly important nowadays in the world of data.
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In the fast-paced world of data analytics, having tools that simplify the understanding and presentation of information is essential. In this...
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You have surely heard the term CRM at some point. Today this tool is used by many companies. It is a philosophy of relationship management with...
4 min read
In the current digital era, data has become the most valuable asset for companies. Its ability to transform sales teams and enhance performance has...
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In today's business landscape, where adaptability and operational efficiency are crucial, effective team collaboration stands as the cornerstone of...
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Discover the importance of mapping out and leading an onboarding process before implementing any business automation, customer experience, or CRM...
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Sales strategies are fundamental to the growth and profitability of a company. In a changing environment where digital transformation constantly...
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You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.
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SaaS, or its translation "Software as a Service," is a software delivery model where applications are provided to users over the internet. Instead of...
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In the exciting world of technology, the term "Tech Stack" has become a fundamental element in software development. But, what does it really mean?...
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Did you know that we are facing a business scenario where collaboration between sales and marketing becomes crucial? Have you wondered, what are the...
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Are you wondering how to boost your sales and maintain relevance in a constantly evolving digital world? Have you considered the power of Digital...
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A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...
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What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?
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According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
7 min read
Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global...
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In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...
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In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...
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In the condensed economic present we live in, companies must learn new strategies that could make them relevant in today's modern industrial markets....
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Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
14 min read
Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...
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Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more...
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Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...
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What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...
6 min read
Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...
7 min read
Standing out among your competition is what will allow you to sustain your business over the years. In a highly competitive business environment,...
3 min read
Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...
8 min read
We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...
3 min read
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
7 min read
Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...
4 min read
Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...
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Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and...
3 min read
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...
6 min read
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
2 min read
We already know what an ecommerce is, now let's see what functionalities and actions a software must fulfill to be considered an eCommerce.
6 min read
In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...
4 min read
Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...
3 min read
In the digital era in which we live, technology has become the mainstay of many companies and industries, promising innovations and solutions to...
3 min read
Index: Introduction: Do you recognize optimization as a process? Lean Management and the elimination of MUDAS The importance of efficient processes...
2 min read
Customer relationship management (CRM) is critical for any company looking to ultimately improve sales, customer retention and overall business...
2 min read
Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...
2 min read
Como bien se conoce estamos en constante evolución en la era digital, las empresas buscan constantemente formas de mejorar sus relaciones con los...
8 min read
Personalization in Customer Relationship Management (CRM) is a key strategy in the digital era in which we find ourselves to improve the relationship...
3 min read
Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...
2 min read
Desde la perspectiva del cliente, seleccionar regalos adecuados para la familia o amigos puede llegar a ser todo un desafío, especialmente con la...
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You already know the features and benefits of Adobe Commerce, but you're not sure why? You should use this platform and when? It's a good choice for...
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In the age of technology, it is common for many companies to feel pressured to adopt the latest trends, however, in this article, we will explore why...
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A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
6 min read
Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products...
3 min read
E-commerce, also known as electronic commerce, is the buying and selling of products or services online
3 min read
Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...
4 min read
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
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How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...
2 min read
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
4 min read
In the world of e-commerce, customer needs and expectations vary significantly between B2B and B2C segments.
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In today's business world, effective customer relationship management is essential for success and sustainable growth. This is where CRM, a...
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In the current business world, where competition is fierce and customers are more demanding than ever, having effective tools to manage and improve...
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Do you know what the main features of Adobe Commerce are and what advantages it has over other competitors? In this article, I will show you the...
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In a digitally-driven and ever-changing world, e-commerce has transitioned from being an option to a fundamental part of business success. Do you...
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Magento is an e-commerce platform used to create and manage online stores. It works to help you create a unique and engaging online shopping...
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A value stream map (VSM) is a powerful tool used in continuous improvement methodologies such as Lean and Six Sigma to visualize and analyze the flow...
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In an increasingly customer-centric world, companies that fail to adapt to this reality run the risk of disappearing. This is the case, for example,...
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Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
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In the world of e-commerce, staying updated with the latest technologies is crucial to provide an exceptional shopping experience and remain...
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Many times it can be inconvenient and time-consuming to manually add a large number of products to a Magento installation.
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The answer is simple: as soon as possible.
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Have you ever experienced the chaos of having multiple duplicate records in your database? You know how frustrating and detrimental it can be for...
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In the current digital world, user experience (UX) design plays a fundamental role in creating successful websites. By focusing on the needs and...
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Discover the essential fundamentals for integrating apps in HubSpot. Define the step-by-step objectives and parameters of your integration projects.
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What is SEO and why is it important? How long does it take to see results in SEO? These are some of the questions that clients ask when they want to...
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You have asked. Is my business maximizing its digital potential?
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Did you know that Amazon, one of the largest companies in the world, attributes a large part of its success to the digitalization of processes?
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Sending personalized and professional emails is crucial for maintaining a good relationship with customers and fostering brand loyalty.
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Price rules are tools that come incorporated in Adobe Commerce, which will allow store administrators to offer special prices to all their customers.
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Did you know that 86% of consumers would be willing to pay more for an exceptional customer experience?
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The essence of the Disney experience: Walt Disney, a name synonymous with magic, imagination, and unparalleled customer experience. It all began in a...
3 min read
The manufacturing industry constantly faces challenges in its production processes that can affect efficiency, quality, and profitability.
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If you own an online store, you already know how important it is to attract and keep loyal customers. Coupons are a powerful tool for achieving both...
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Have you ever considered the impact of customer experience measurement on your business sales?
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Online personalization has become a popular strategy for companies seeking to enhance the customer experience, increase engagement, and ultimately...
2 min read
Welcome to 2023, a year full of technological advancements! Artificial intelligence (AI) has been at the forefront of innovation so far this year,...
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Have you considered whether you are harnessing the full potential of artificial intelligence (AI) to offer personalized experiences to your users?
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Did you know that you can use the HubSpot API to access very specific data in your account in a secure way? You can do this with HubSpot's Private...
3 min read
Artificial intelligence (AI) has been one of the most impactful technologies in the business world in recent times. It has allowed companies to...
2 min read
Do you know that you can add reusable and custom content to different areas and pages of your Magento online store easily and efficiently? The “CMS...
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If you're reading this article, you probably already know what integration is and how it can help simplify processes, optimize efforts, and achieve...
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What can happen if a user enters a website that looks like it was developed in 2000? Chances are that they will quickly leave it and look for another...
4 min read
Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...
4 min read
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
4 min read
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
4 min read
Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?
3 min read
Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex...
1 min read
E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by...
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Currently, many people prefer not to leave the comfort of their homes and do their shopping for clothing, shoes, accessories, food, technology, among...
2 min read
A coupon is a perfect way to attract new customers to your store by offering them discounts on products you choose or that the customer has shown...
4 min read
Blogging is used to nurture your audience with valuable content, but also to attract people to your website. It is also a fundamental part of Inbound...
5 min read
You've probably asked yourself: What do companies do to achieve successful results through their platforms?
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Do you want to generate an extraordinary customer experience? Do you want to design a service that satisfies consumers?
How do you plan your marketing campaigns? Planning starts with defining a seasonal discount, a publication calendar, a brief and creative designs to...
3 min read
As companies grow and adapt to market demand, they must create strategies that impact the efficiency of business processes and the quality of...
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It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
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In today's digital age, customer experience is increasingly important. Consumers have more choices and can easily share their experiences online....
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Through Suzuki's success story, learn how this giant of the automotive manufacturing industry accelerated its growth in sales and traffic to its...
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Indeed, when talking to clients, the technical knowledge acquired or acquired in computer programs, languages, and other areas are essential so that...
4 min read
Through this blog we will learn how to implement and know the importance of a great feature that Magento gives us, which allows us to have different...
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A corporation's processes must involve data, steps, statistics, and architectures. For the company to function correctly, this data must be managed....
3 min read
In today's industry, there is much competition in a single sector. Therefore, you must have a better service to succeed and even be better than...
3 min read
Have you considered the importance of the performance of your website?
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Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...
4 min read
First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
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According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also...
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Before knowing how to improve the user experience on web pages, it is important to be clear about the concept of user experience. User experience...
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Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence that dates back to its beginnings in 1886 when John...
2 min read
Magento is a robust eCommerce solution that has consolidated itself as one of the industry leaders and is quickly growing in popularity amongst...
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A value proposition is an essential element in any business plan. It describes what makes our product or service different from the competition and...
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Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...
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Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...
4 min read
Nowadays, customers are not only those who access a website or application and buy a product but also those who are part of companies that sell the...
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You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...
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Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...
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Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond...
4 min read
What is UX? User Experience is the design that is in charge of improving the usability of a product, service, or system, that is, its efficiency,...
4 min read
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
4 min read
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
4 min read
By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion."...
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Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...
2 min read
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
2 min read
When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...
2 min read
Have you ever heard of data governance? Do you know what it is and how it works? Data governance is a booming topic. Many people are now interested...
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Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...
4 min read
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
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Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...
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Every organization needs to solve different types of challenges in its commercial areas. For example, aligning marketing, sales, and service teams,...
3 min read
Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...
3 min read
Making sure your website is running in an optimized way is of utmost importance for your sales. Loading speed has a direct impact on your customers,...
2 min read
With the increase in technological devices and applications, it is becoming increasingly difficult for a company to manage a single element where it...
4 min read
The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...
3 min read
Before learning about the improvement of the User Experience (UX) through Omnichannel, it is essential to be clear about the concept of omnichannel,...
4 min read
Every Magento instance consits of at least two seperate sites: the frontend, which allows customers to navigate, create accounts and purchase goods,...
3 min read
Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...
5 min read
By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...
2 min read
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
4 min read
Achieving success in our organization, being more efficient, actively listening to our customers, and being ahead of the competition are some of the...
3 min read
Regarding advertising and customer experience, banners are an effective way to achieve both, either by showcasing your products or services,...
3 min read
Currently, the digital world has captured both people in general and companies. At this time, many people visit websites to purchase products, hire...
3 min read
LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...
4 min read
When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as...
5 min read
Businesses are characterized by offering clients a product or service and engaging more with them. Still, the part after using the product or...
3 min read
When sending an email to offer your products or services, it is crucial to have concrete and effective communication.
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The customer wishlist is an important tool to offer a better user experience, increase sales and obtain more data from the customer in order to model...
3 min read
Before we start telling you about some trends for 2022, let's know in depth what content marketing is and all its implications.
2 min read
Digitalization has taken a fundamental part in the world. It is no longer customary to work without electricity and internet, many companies are...
2 min read
Webservices are vital mechanisms for two or more systems to communicate, since they allow information to be transferred, procedures to be executed or...
4 min read
Discover why content marketing is crucial for your sales team. Develop effective strategies and adapt their use to your business areas.
4 min read
Part of the new era of technology is digitization, and in such a competitive market, whoever does not want to adapt to change runs a significant risk.
3 min read
In a company, the sales team is a fundamental part since, through it, people or other companies come to acquire the services, products, or systems of...
2 min read
When we talk about content, directing, and sending information to our customers, we have to think that currently, what audiences are interested in is...
5 min read
As in the retail or manufacturing industry, the financial sector does not escape having a high volume of daily transactions. Each transaction is data...
2 min read
New Adobe Summit, find out what's trending, what's new, what's hot, and what's next for Adobe.
3 min read
When creating a Magento 2 instance, there are many folders and files in the installation directory, this guide can help you understand which files...
3 min read
Next, we will see some basic measures that can apply to improve the security of our online store. For some of these, you will be able to apply them...
4 min read
User Experience is the different perceptions and responses a person has when using a product, system, or service. There are many people in the world....
3 min read
Content Marketing is currently used to communicate different messages in different circumstances for the benefit of companies or even individuals. It...
2 min read
When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.
3 min read
As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...
5 min read
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
3 min read
Learn how to create business rules for sales and service with HubSpot and discover how this helps you follow up on opportunities.
2 min read
Websites are no longer limited to being informational portals for businesses. Many aspects of the website contribute to the user experience, such as...
3 min read
In the new commercial dynamics, sales processes have had to adapt to the demands of digital users. The change has dramatically influenced consumer...
3 min read
The day-to-day is based on doing business, selling, and closing contracts that help the company's growth and professionally. Negotiating an agreement...
2 min read
Magento is a powerful and flexible e-commerce platform with a wide variety of SEO tools to ensure that the website ranks high in search engines.
3 min read
When we are part of an organization, we find different areas, which will be composed of teams and systems that perform various tasks. This synergy...
3 min read
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
2 min read
In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...
2 min read
As in any project, it makes sense to want to measure the results of our efforts, and this helps us correct actions and implement new ones to achieve...
3 min read
The moments we live in will be one of the most challenging for the business world. Today, to the operational risks characteristic of any...
4 min read
Years ago, the way used by the prospecting managers of the companies was the phone call, a completely effective way to contact the person of interest...
2 min read
"The only constant is change" - Heraclitus. He said the phrase more than 2500 years ago, yet it remains a valid thought for today's fast-paced,...
3 min read
Every minute counts, so every click that can be avoided and being able to apply changes to a large number of products at the same time will certainly...
2 min read
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
3 min read
Learn how to register businesses within HubSpot, and how to automate the Deal Pipeline to your sales team by tracking and approaching leads.
2 min read
Discover what HubSpot service tickets are, what they do, and how they automate the service team and improve the customer experience.
5 min read
The idea of buying a new car can be very seductive. Visiting dealerships on the weekend, sitting in the model that attracted us, strolling through...
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Find out which new HubSpot software releases are in store for 2022 for the world's best CRM, according to G2. Stay tuned; many of them will be...
2 min read
It is first essential to identify where the gap is to improve a process. That is, you define the current situation, analyze it and find the...
5 min read
Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...
2 min read
If your goal is to improve a process, the first thing you must do is understand it. To do this, you need to get the information, define the step by...
5 min read
In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation.
4 min read
Through the automation of assembly lines, in 1913, Henry Ford reduced the manufacturing time of an automobile from 12 hours to 1.5 hours; this...
4 min read
Discover how to develop automation for tracking business opportunities. Generate a personalized follow-up through automated business rules. Every...
